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The Sex in Sales: Dirty Little Secrets of Sales Success, by Mace Horoff
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SALES: You’re already a sales guru and this book will prove it. The Sex in Sales will put some SEX DRIVE in your SALES DRIVE! Take a fresh and fun look at selling like never before. Make no mistake—this book is serious about selling. Don’t be misled by the title. It’s not about sleeping your way to success. It’s about applying the principles that influence people to say “yes” to one of the biggest “buying” decisions in life. During dating, courtship, and seduction—there’s a lot of selling going on. It involves a carefully crafted sales process where every step moves “the seller” closer to a desired outcome. Now, you can sell more products and services by tapping into the sales ability you were born with. The Sex in Sales will show you how to: • Discover the sales ability you’ve always had • Turn your customers on…to buy • Sell with your own natural style instead of using a canned sales approach • Keep customers primed to buy from you again and again • Create an effective sales process for more sales…or even more sex • Position your products and yourself like never before (critically important to succeed at sex and sales • Close more sales through an intimate understanding of the customer’s buying motives • Identify ideal prospects, take control of nasty customers, and much more… Many sales books (including sales book best sellers) do a great job at explaining how to sell, yet salespeople struggle to apply the principles. The Sex in Sales breaks selling down into strategies and tactics you already know and use (and definitely think about) on a regular basis. This isn’t sales for dummies. It’s sales for those who want to influence others naturally without being “salesy.” Warning: This book contains sexual content. If you're offended by frank and open talk about sex, this book will offend you. No matter what you do for a living, but especially if you’re in sales or sales management, you’re going to find the principles, tips and sales strategies invaluable when you read The Sex in Sales.
- Sales Rank: #3517824 in Books
- Published on: 2014-04-30
- Original language: English
- Dimensions: 8.50" h x .49" w x 5.50" l,
- Binding: Paperback
- 194 pages
Most helpful customer reviews
1 of 1 people found the following review helpful.
Still Smiling
By Tony F.
Witty, intelligent, informative. With decades of sales experience, Mr. Horoff "walks the walk". Analogies of sex and S&M (Sales and Marketing), not only entertain the reader but also serve as a readily identifiable and memorable method for educating. Utilizing the value of learned behavior (sex, courtship, human desire) as an aid to developing new techniques for marketing, the reader can readily accept the "pearls" of selling experience as not only believable but easily adaptable to your own situation. Whether you are incapable of "selling water in the desert" or you just desire to polish and refine your individual technique, this book will take you to the next level and have you smiling while you are learning the "Dirty Little Secrets".
0 of 0 people found the following review helpful.
A Goldmine of Sales Secrets
By Ken Okel
Sales is all about having an edge and this book will give you one. Mace Horoff has written a book that gives you immediately applicable strategies. You'll also laugh a lot as you learn. Dating, courtship, and seduction provide you scenarios that allow you to quickly grasp the various stages of the sales process. Horoff gets it and you can too.
The 26 chapters are easy to read and you'll find yourself nodding and saying, "I get it." There's good, solid content inside. I never thought my view of emerging technology could be shaped by a couple's use of romantic devices.
While some may be a little shy about prominently displaying this book on their bookshelves, this will be the book that you use as you take your sales to the next level. If you've got an open mind, then you'll find this to be a great resource.
0 of 0 people found the following review helpful.
Informative, entertaining and easy to read
By Annette Fazio
I might be a little more open minded than some women about sex, (way too many years owning a business in a man's world) but I think it has just enough information about sex to make it fun and plenty of good advice about sales. And of course you are right in the premise that if we put as much time, energy and planning into selling to our customers and closing the deal as we do in finding Mr Right instead of Mr Right Now, we would reach incredible rankings as salespeople.
When I first saw the chapter titles, I thought, Oh My! it was definitely an attention getter but right from the introduction I was hooked on your book, the comparison was entertaining as well as on target. The stories are fun too. Your fabulous sales ability personality really comes through!
Congrats, Nice Book!!
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