Jumat, 27 Juli 2012

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Body Language in Business: Decoding the Signals, by A. Furnham, E. Petrova

This innovative new work clarifies the misconceptions aroundbody language while providing a scientific approach to understanding non-verbal communicationat work. The authors explain why it is so important to understand body language in business, combining hard research evidence with unambiguous tips and practical applications.

  • Sales Rank: #352500 in Books
  • Published on: 2010-06-15
  • Released on: 2010-06-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x 1.00" w x 6.00" l, 1.10 pounds
  • Binding: Hardcover
  • 217 pages

Review

'This book provides an essential guide to unspoken messages in the workplace - it will help you to understand what other people are saying, even if they don't know it, and what impact your own behaviour can have on your boss, colleagues and clients.' - Dr Peter Collett, Author of The Book of Tells

'A compulsory read for all CEOs' directors and aspiring leaders, a book I will certainly be sending to a number of my clients. Also a perfect book for self improvement in today's challenging environment and essential reference material for any CEO's library. This is another illuminating and essential book from Adrian Furnham. The right book at the right time.' - Dr. Tony Miller, International Management Performance Specialist

'The definitive guide to body language - While many books make claims about body language that can't be substantiated, this book tells us about the real science behind body language. An essential book if you want to be able to read people better and understand how you come across too.' - Dr Rob Yeung, psychologist and author of Confidence: The Art of Getting Whatever You Want

'An excellent contemporary, well referenced, text on a classic topic in applied psychology. Given the tendency for meeting rooms to be glass walled in new build, this guide will even be useful to those not around - the table. Accessible to non-specialists and specialists alike.' Dr. Jeannete Garwood, School of Social Sciences, Leeds Metropolitan University<

'Body language is one of those subjects that we all think we are expert on but in reality our intuitions are often wrong. This book is about the science of body language and tells you the facts in a clear and straightforward way. It is an indispensable guide to those who want to make it big in business.' - Professor Chris J Jackson, School of Organisation and Management, Australian School of Business, UNSW

'Body Language in Business is highly entertaining and written in readable manner. This is a must read for those wanting to succeed in business.' - David Lester Ph.D, Distinguished Professor of Psychology, The Richard Stockton College of New Jersey, USA

About the Author
ADRIAN FURNHAM is Professor of Psychology at University College, London, UK. He is on the editorial board of a number of journals, has received many awards, and is recognized as the most productive psychologist in the world,. He is the author of over 800 journal articles and more than 60 books, including successful, popular management books. He acts as a consultant to a number of multinational corporations. He has written regular columns in The Financial Times, Daily Telegraph and Sunday Times and is a frequent contributor to BBC radio and television.

EVGENIYA PETROVA came all the way from cold Russia to Great Britain studying at three different universities along the way. Trained as a psychologist with a background in international politics and diplomacy she worked as a researcher for Advertising Association, YSC and Mountainview Learning consultancies. She excelled both as a professional ballet dancer and a scholar, winning prizes for her outstanding analytical skills in national rounds of Russian literature contests.

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2 of 2 people found the following review helpful.
Insightful body language manual
By Rolf Dobelli
Body language and other forms of nonverbal behavior are the subtext of all communication. Becoming fluent as a receiver and a sender is a necessary business skill. Authors Adrian Furnham and Evgeniya Petrova set out to debunk popular myths about body language, particularly any promises that you can learn to "read people like a book." They examine different aspects of body language, such as facial expression, gesture, touch and eye contact. They also explain ways that body language provides cues and, in some cases, can mislead. Lastly, they offer practical strategies to consider in using your body language as well as decoding others' signals. Furnham and Petrova broaden their examination of nonverbal communication to include other subjects, including feng shui, public speaking and bullying. Body language enthusiasts seeking detail will find this all-encompassing analysis insightful. For the less committed, the book's aerial view of so many facets of this subject might muddy the waters. However, getAbstract considers this an essential read for those wishing to sharpen their "soft" skills or raise their emotional intelligence.

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Senin, 23 Juli 2012

[A102.Ebook] Ebook Free Randomization in Clinical Trials: Theory and Practice, by William F. Rosenberger, John M. Lachin

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Randomization in Clinical Trials: Theory and Practice, by William F. Rosenberger, John M. Lachin

A unique overview that melds the concepts of conditional probability and stochastic processes into real-life applications

The role of randomization techniques in clinical trials has become increasingly important. This comprehensive guide combines both the applied aspects of randomization in clinical trials with a probabilistic treatment of properties of randomization. Taking an unabashedly non-Bayesian and nonparametric approach to inference, the book focuses on the linear rank test under a randomization model, with added discussion on likelihood-based inference as it relates to sufficiency and ancillarity. Developments in stochastic processes and applied probability are also given where appropriate. Intuition is stressed over mathematics, but not without a clear development of the latter in the context of the former.

Providing a consolidated review of the field, the book includes relevant and practical discussions of:
* The benefits of randomization in terms of reduction of bias
* Randomization as a basis for inference
* Covariate-adaptive and response-adaptive randomization
* Current philosophies, controversies, and new developments

With ample problem sets, theoretical exercises, and short computer simulations using SAS, Randomization in Clinical Trials: Theory and Practice is equally useful as a standard textbook in biostatistics graduate programs as well as a reliable reference for biostatisticians in practice.

  • Sales Rank: #2755233 in Books
  • Color: Blue
  • Published on: 2002-07-11
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.53" h x .73" w x 6.36" l, 1.17 pounds
  • Binding: Hardcover
  • 288 pages

Review
"…excellent for learning on how to use randomization ideas…" (Journal of Statistical Computation & Simulation, May 2004)

"This book is one of the first to devote a substantial part of its content to the theory and practice of the techniques of response-adaptive design in the context of randomized clinical trials." (Apria Healthcare)

"...should be very useful in graduate courses...a valuable reference work..." (Short Book Reviews, 2004)

"All medical statisticians involved in clinical trials should read this book...." (Controlled Clinical Trials)

“..combines the applied aspects of randomization in clinical trials with a probabilistic treatment of properties of randomization...” (Quarterly of Applied Mathematics, Vol. LXI, No. 2, June 2003)

From the Back Cover
Winner of the 2002 Associaton of American Publishers Professional/Scholarly Publishing Division Award

The role of randomization techniques in clinical trials has become increasingly important. This comprehensive guide combines both the applied aspects of randomization in clinical trials with a probabilistic treatment of properties of randomization. Taking an unabashedly non-Bayesian and nonparametric approach to inference, the book focuses on the linear rank test under a randomization model, with added discussion on likelihood-based inference as it relates to sufficiency and ancillarity. Developments in stochastic processes and applied probability are also given where appropriate. Intuition is stressed over mathematics, but not without a clear development of the latter in the context of the former.

Providing a consolidated review of the field, the book includes relevant and practical discussions of:

  • The benefits of randomization in terms of reduction of bias
  • Randomization as a basis for inference
  • Covariate-adaptive and response-adaptive randomization
  • Current philosophies, controversies, and new developments

With ample problem sets, theoretical exercises, and short computer simulations using SAS, Randomization in Clinical Trials: Theory and Practice is equally useful as a standard textbook in biostatistics graduate programs as well as a reliable reference for biostatisticians in practice.

About the Author
WILLIAM F. ROSENBERGER is an associate professor (with tenure) of mathematics and statistics at The University of Maryland, Baltimore County. He is also an adjunct associate professor of epidemiology and preventive medicine at the University of Maryland School of Medicine. He serves as a biostatistical consultant on several clinical trials data and safety monitoring boards for the NIH, VA, and industry. He received his PhD in mathematical statistics from The George Washington University.

JOHN M. LACHIN III is presently Professor of Biostatistics and Epidemiology, and of Statistics, at The George Washington University. He holds a ScD in biostatistics from the University of Pittsburgh. He also serves as Director of the Graduate Program in Biostatistics and as Director of the Coordinating Center for two nationwide studies in diabetes.

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Minggu, 22 Juli 2012

[K495.Ebook] Free PDF Understanding the Presidency (6th Edition), by James P. Pfiffner, Roger H. Davidson

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Understanding the Presidency (6th Edition), by James P. Pfiffner, Roger H. Davidson

Updated in a new 6th edition, Understanding the Presidency provides readers with a blend of classic and contemporary readings on the presidency to ground and expand their knowledge of the highest office in American government.

Some topics include,The Public Presidency: Press, Media, and Public Approval, Policy Leadership, and Constitutional Origins of the Presidency. Updated edition contains 8 new readings.   

  • Sales Rank: #902700 in Books
  • Published on: 2010-02-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .65" w x 5.99" l, 1.32 pounds
  • Binding: Paperback
  • 512 pages

Most helpful customer reviews

5 of 5 people found the following review helpful.
Excellent textbook to debate modern presidential issues...perhaps challenging for those who know little about presidency
By Andrew Raker
I read this textbook for my POLS 413: U.S. Presidency class along with another textbook called "The American Presidency" 5th edition by Milkis and Nelson. "Understanding the Presidency" 6th edition does a good job complementing "The American Presidency." While "The American Presidency" presents an outline for the major changes in the presidency during a chronological approach, this textbooks ("Understanding the Presidency") contains essays in which political scientists debate many issues pertinent to the modern presidency.

The following are some examples of the issues discussed:

the nominating process
the presidential mandate (contains Dahl's article "The Myth of the Presidential Mandate")
the permanent campaign
the president's ability to manage the government
the unitary executive theory
the president's relationship with Congress
prerogative powers to fight War of Terror

In most sections, Pfiffner seems to try to give both sides of the story. For example, when judging George W. Bush' legacy as president, Pfiffner includes an anti-Bush essay by Sean Wilentz entitled "The Worst President in History?" and a pro-Bush essay by Karl Rove entitled "The Long View."

OVERALL OPINION:

I think the textbook is a bit difficult for introductory students who do not know much about the presidency (ex: students who have not memorized the list of presidents and who do not know some of the major events that occurred during each presidency). However, if you combine this text with another text such as "The American Presidency," I certainly think introductory students could learn a lot.

Certainly, I recommend the textbook for those who are ready and eager to discuss and debate questions like: "Did George W. Bush abuse his power as president when adapting a view of presidential power called the unitary executive theory? If so, what are some arguments that one might employ to justify his behavior? What are some counter arguments to the arguments that attempt to justify Bush's behavior?"

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Sabtu, 21 Juli 2012

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"How To Make A Nylon Bullwhip" is an instructional from Noreast Whips on how to successfully build your own working nylon bullwhip or snakewhip. This manual contains instructions on making both a bullwhip and a snakewhip. With scores of photo illustrations, the author shows step by step how to build your own nylon whip. Topics include: Preparing The Core, Attaching The Core To Handle, Plaiting The Belly, Binding The Transition, Tying The knots and more. This book has introduced hundreds of people to the challenging and rewarding world of nylon whipmaking.

  • Sales Rank: #673449 in eBooks
  • Published on: 2012-07-31
  • Released on: 2012-07-31
  • Format: Kindle eBook

Most helpful customer reviews

4 of 4 people found the following review helpful.
A must have for anyone looking to make whips or improve their skills
By Camilo Lopez
For anyone that's ever thought of making a whip, this book is the best source of comprehensive knowledge available. Covering everything from making the core all the way to tying on the finishing knots. All the instructions are very clear and straightforward allowing for anyone to be able to make a fully functional whip even if you have no prior experience. Having had none before, this book allowed me to build my first whip and gave me the knowledge necessary to make bigger and longer whips. All in all, this book is a must have!

3 of 3 people found the following review helpful.
This book has all you need to know to complete a nice looking whip
By Billy Parsons
Steven has done an excellent job of putting together a book explaining the build of a whip from start to finish using paracord. Personally, I am an experienced braider, still I had a problem with the proper construction of the core. Steven explains that quite well in this book. Not sure what it is in some of the other reviews that some readers failed to understand about this subject.

I found it quite comprehensive for a beginning braider.

2 of 2 people found the following review helpful.
Bought this for my Kindle DX
By T. Hess
Photos do not do this book justice on black and white but the text is very well organized.
My Kindle will not search this book >:-(
References list is just a list, cannot connect to whispernet to find the materials.
Will have to contact the author, not really a problem just a hindrance.
I wonder if the editor is the reason???

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Rabu, 18 Juli 2012

[V468.Ebook] PDF Download Splinter of the Mind's Eye (Star Wars), by Alan Dean Foster

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Splinter of the Mind's Eye (Star Wars), by Alan Dean Foster

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Splinter of the Mind's Eye (Star Wars), by Alan Dean Foster

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Splinter of the Mind's Eye (Star Wars), by Alan Dean Foster

Luke Skywalker expected trouble when he volunteered to follow Princess Leia on her mission to the planet Circarpous. But he discovered that hidden on the planet was the Kaiburr crystal, a mysterious gem that would give the one who possessed it such powers over the Force that he would be all but invincible. In the wrong hands, the crystal could be deadly. So Luke had to find this treasure and find it fast....

  • Sales Rank: #42368 in Books
  • Brand: Foster, Alan Dean
  • Published on: 1986-03-12
  • Released on: 1986-03-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 6.90" h x .80" w x 4.30" l,
  • Binding: Mass Market Paperback
  • 297 pages

From the Inside Flap
Luke Skywalker expected trouble when he volunteered to follow Princess Leia on her mission to the planet Circarpous. But he discovered that hidden on the planet was the Kaiburr crystal, a mysterious gem that would give the one who possessed it such powers over the Force that he would be all but invincible. In the wrong hands, the crystal could be deadly. So Luke had to find this treasure and find it fast....

About the Author
ALAN DEAN FOSTER has written in a variety of genres, in-cluding hard science fiction, fantasy, horror, detective, western, historical, and contemporary fiction. He is the author of the New York Times bestseller Star Wars: The Approaching Storm, as well as novelizations of several films including Star Wars, the first three Alien films, and Alien Nation. His novel Cyber Way won the Southwest Book Award for Fiction in 1990, the first science fiction work ever to do so. Foster and his wife, JoAnn Oxley, live in Prescott, Arizona, in a house built of brick that was salvaged from an early-twentieth-century miners brothel.

Most helpful customer reviews

120 of 126 people found the following review helpful.
Back before Star Wars got domesticated
By Jack Holcomb
I read this book in 1978, when I was seven years old, and I thought it was terrific. I read it again three years ago, and I still think it's terrific. I'm delighted to see that it's still (back?) in print, because I think it has a heck of a lot more spirit and energy than most of the Star Wars franchise drivel being pumped out nowadays.
Reading through the other reviews I see a lot of "I liked it a lot, but"--followed by some complaint about an inconsistency with the subsequently established Star Wars canon. I know that there's a bit of popular mythology out there that George Lucas had the entire Star Wars series plotted out before he put the first one on celluloid, but I'm here to tell you it ain't so (check out Star Wars: The Annotated Screenplays by Laurent Bouzereau for the skinny on this). That is, there was no way for Alan Dean Foster to know that Luke, Leia, and Vader were family, or that Vader was a cyborg under all that armor, or that Leia and Han were going to get romantic, or that Luke would get his lightsaber-wielding butt stomped in the next movie, or that Leia would develop beyond the sarcastic damsel in distress we saw in the first movie.
Which is all to say that DESPITE what you read in these other reviews, Foster actually does a pretty terrific job of making this consistent with the characters AS THEY ARE PORTRAYED IN THE FIRST MOVIE. The reason they're different from their portrayals in Empire, Jedi, etc. is that, well, the characterization in the original film was pretty thin. Luke, Leia, Han, Vader--even the droids and Chewbacca--really only developed three dimensional personalities in the second film. So this is a decidedly different Luke and Leia than the ones you're used to, and--swamp planet aside--this doesn't feel like most of the Star Wars that's come since. If the Star Wars that's come since can be compared to Lord of the Rings (epic scope, huge conflict), this is more like one of those original, great Conan novels by Robert E. Howard--well done, fun stuff, but a bit raw.
And THAT'S why you should buy it. ...

61 of 66 people found the following review helpful.
THE STAR WARS THAT COULD HAVE BEEN
By K. Jump
The first novel to take the adventures of Luke Skywalker beyond what we now call Episode IV: A New Hope, "Splinter of the Mind's Eye" drops Luke and Leia onto a primitive jungle planet where the stranded duo must contend with bizarre alien tribesmen, ravenous monsters, labrynthine caves, and roving bands of Imperial stormtroopers--all the while coming ever closer to the romance early Star Wars fans thought was written in the stars. While fleeing the Empire's soldiers, Luke and Leia learn from a Force-sensitive old woman that the backwater planet they've chanced on is home to a mythical crystal that can give its wielder heretofore unimagined power over the Force itself. But Luke and Leia aren't the only ones in on the revelation: the promise of even greater power lures Darth Vader himself, setting up a spell-binding climax including a lightsaber duel that compares favorably with any the films have offered thus far. Naturally, no novel written in '78 can jive with the Star Wars continuity as the movies have developed it since then, but that's not the author's fault. Alan Dean Foster has been of the world's best sci-fi writers for years, and "Splinter of the Mind's Eye" is first class storytelling. Contitnuity nothwithstanding, this is an outstanding and thoroughly entertaining stand-alone novel. What else matters?

30 of 31 people found the following review helpful.
Very interesting...
By Guybert
This book was the first one authorized by Lucasfilm after the release of Star Wars: A New Hope and it is very good. Alan Dean Foster introduced us to a great sidestory with this and he must have helped many people out back in 1978 by tiding them over till the release of The Empire Strikes Back.
The story is interesting enough. Luke and Leia go on a search for the Kaiburr crystal, which is said to make someone indestructible with the Force. Obviously, they have to find it first, to keep it out of the Empire's hands, especially those of Darth Vader.
The best part of this book happens to be the best reason to buy this book: Luke's confrontation with Vader. All I'll say is that there is some great foreshadowing in this meeting. Read it and see what I mean.
Another interesting thing about this book is that it was written in 1978, so Foster only had the first movie to go on. That makes for some interesting interaction between Luke and Leia. Remember, nobody knew they were related yet.
I thoroughly enjoy this book. I'm positive that any Star Wars fan out there would too, so do yourself a favor and buy this excellent book!

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Selasa, 17 Juli 2012

[L207.Ebook] PDF Download US Defense Politics: The Origins of Security Policy, by Harvey Sapolsky, Eugene Gholz, Caitlin Talmadge

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US Defense Politics: The Origins of Security Policy, by Harvey Sapolsky, Eugene Gholz, Caitlin Talmadge

This new textbook seeks to explain how US defense and national security policy is formulated and conducted. The focus is on the role of the President, Congress, political partisans, defense industries, lobbies, science, the media, and interest groups, including the military itself, in shaping policies. It examines the following key themes:

  • US grand strategy;
  • who joins America's military;
  • how and why weapons are bought;
  • the management of defense;
  • public attitudes toward the military and casualties;
  • the roles of the President and the Congress in controlling the military;
  • the effects of 9/11 on security policy, homeland security, government reorganizations, and intra- and inter-service relations.

The book shows how political and organizational interests determine US defense policy, and warns against the introduction of centralising reforms. In emphasizing the process of defense policy-making, rather than just the outcomes of that process, this book signals a departure from the style of many existing textbooks.

  • Sales Rank: #7941891 in Books
  • Published on: 2008-09-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.75" h x 7.00" w x .25" l, 1.14 pounds
  • Binding: Hardcover
  • 208 pages

Review

'An excellent and useful overview of the formulation of strategy at its most practical level ... The authors deserve praise for their clear and concise prose, and for including useful features like lists of recommended reading at the end of every chapter and short biographical sketches of the giants of American defence policy.' - Canadian International Council's International Journal, Summer 2010, 789

‘In US Defense Politics, [the authors] look into politics affecting our national defense... The fact that each of the 12 chapters includes questions for discussion and recommendations for additional reading makes it a valuable tool for mentors who are developing the leaders of tomorrow.’ - SSgt Justin N. Theriot, USAF, in Air & Space Power Journal

About the Author

Harvey M. Sapolsky is Professor of Public Policy and Organization in the Department of Political Science, MIT, and former Director of the MIT Security Studies Program.

Eugene Gholz is Associate Professor at the LBJ School of Public Affairs, University of Texas at Austin.

Caitlin Talmadge is a PhD candidate in the Department of Political Science, MIT.

Most helpful customer reviews

1 of 3 people found the following review helpful.
great
By epeterss
this book was something i needed for class. it came in excellent condition. there was no damage, the shipping was quick and there were no hassles with the order. i'd recommend this to someone who not only needs the book for class but if someone is interested in US defense policy as well. It is easy to read and not too lengthy like some college books can be.

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Senin, 16 Juli 2012

[Y502.Ebook] Ebook Crime Prevention Through Environmental Design, by Timothy Crowe

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  • Sales Rank: #11705061 in Books
  • Published on: 2011-08-08
  • Released on: 2000-06-19
  • Original language: English
  • Dimensions: 9.25" h x .79" w x 6.00" l,
  • Binding: Paperback
  • 348 pages

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Rabu, 11 Juli 2012

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The Neglected Sun: Why the Sun Precludes Climate Catastrophe, by Sebastian Luning, Fritz Vahrenholt

The effect of the sun’s activity on climate change has been either scarcely known or overlooked. In this momentous book – first published in German as Die kalte Sonne in 2012 – Professor Fritz Vahrenholt and Dr. Sebastian Lüning demonstrate that the critical cause of global temperature change has been, and continues to be, the sun’s activity. Vahrenholt and Lüning reveal that four concurrent solar cycles master Earth’s temperature – a climate reality upon which man’s carbon emissions bear little significance. The sun’s present cooling phase, precisely monitored in this work, renders impossible the catastrophic prospects put forward by the United Nations’ Intergovernmental Panel on Climate Change and the alarmist agenda dominant in contemporary Western politics.

  • Sales Rank: #767296 in eBooks
  • Published on: 2015-06-03
  • Released on: 2015-06-03
  • Format: Kindle eBook

Most helpful customer reviews

1 of 1 people found the following review helpful.
An Important Discussion of ALL the Inputs Needed for Climatology Models
By systemguy
(Bias Alert: If being a denier means not blindly accepting the IPCC public results and recommendations at face value, then I am a denier. If it means totally rejecting all climate impacts of CO2 I am not,)

"The Neglected Sun" is a serious discussion of the influences on climate change - many of which are apparently ignored by the Intergovernmental Panel on Climate Change (IPCC) models. It goes into significant detail about natural influences on global warming including: solar effects (solar cycles, visible light, UV, magnetic field), low level cloud cover, water vapor, recurring climate features (ENSO, PDO, NAO), ozone, the ionosphere ,etc. - and CO2. Numerous references are provided for each chapter with embedded callouts. Information is presented fully and in detail. Deficiencies in the IPCC modeling approach and and its public statements are discussed in a way that will be viewed as relatively unbiased by anyone that is not likely to call someone a "denier".

In trying to get a realistic picture of what is coming in the climate change arena, I have read a lot of climatology and oceanography books, both good and bad, alarmist and dismissive, unbiased and political; this is one of the two or three best that I have come across so far. In my opinion, decisions about climate change are too important to be dictated in the political arena by governmental agencies and private interest groups. As this book indicates, we must return to true scientific method in climatology - with research data openly disseminated for review, allowed skepticism, and the ability of all interested scientists to attempt to replicate results in an open forum. This book describes a much wider spectrum of climate modeling inputs than is currently considered in IPCC models.. This review may be criticized by the claim that the predominance of climatologists are well aware of solar and other natural impacts on global warming - and I agree with that. Unfortunately these inputs have apparently been ignored in the heavily-edited models and public statements of the IPCC.

The book is slightly repetitive and not as well organized as it could be. In the Kindle edition there are also many areas of random spaces inserted into words, especially before a final "y".

0 of 0 people found the following review helpful.
This is not an easy read, relatively technical but if you stick with ...
By ChillyWilly45
This is not an easy read, relatively technical but if you stick with it you get a good sense on the many effects the sun has on our climate. It also explains the lack of those very significant climate effects in the computer models of our climate which are the sole source being used to form very expensive policies to avoid global warming.

0 of 0 people found the following review helpful.
Five Stars
By garrett262
quick shipment, item as advertised. A no problems transaction!

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Selasa, 03 Juli 2012

[U172.Ebook] Ebook Free Advertising Campaign Planning, by Jim Avery

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Advertising Campaign Planning, by Jim Avery

This book is designed for student ad agencies and college campaign “teams” for the AAF/NSAC College World Series of Advertising.

The basis of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.

  • Sales Rank: #634409 in Books
  • Brand: Brand: Copy Workshop
  • Published on: 2010-07-03
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x 6.00" w x .75" l, 1.00 pounds
  • Binding: Paperback
  • 328 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

7 of 8 people found the following review helpful.
Good References, Decent Outline...
By W. Schmidt
The book is written to a college classroom audience and this can become distracting. Ironically, I ordered this book only because I thought it was a textbook I had used once. It isn't the book I used. But even expecting a "textbook" didn't lessen my occassional frustration with the tone.
Overall I think it is a very good resource full of useful information, but don't expect a lot of detail. You'll cover a lot of ground and sometimes feel the urge to raise your hand and ask a question. A sample of a completed advertising plan as a reference might be a helpful addition. For people not benefiting from the classroom or hands-on advertising experience, some of the text might be a bit vague. Your told a lot of "what" more than your told "how" or "why." So if you're looking for a guide to what goes into making an advertising campaign and don't need to know a lot about the hows and whys, then this book might be useful. (I'm not sure who these people might be, however...) Otherwise, be prepared to dig around a little while using this book. And that, by the way, isn't necessarily a bad thing.

8 of 12 people found the following review helpful.
Can be read in three hours. Worth one.
By A Customer
I have worked in the advertising agency business for 25 years, and have searched high and low for a good book on how IMC is done. This book falls in the category of "one man's experience" and is not the end of my search. It's only minimally reflective of any reality I have experienced and is very basic. Plus, I'm not going to recommend a book that opens with the author's view of the vital importance of correct spelling, and then is filled with errors. He lost all credibility right there.

3 of 5 people found the following review helpful.
The #1 Book for Student Ad Teams
By A Customer
This book was designed for the AAF/NSAC - that's the American Ad Federation National Student Advertising Competition. It's also known as "The College World Series of Advertising."
If you're competing in the AAF/NSAC, or you're in a student "campaigns" course, this book is terrific.
If you're an entrepeneur, marketer or agency person frustrated by all the buzz mumble of other books, you will find this clear and to the point. However, you may often feel like you're in class somewhere - since the tone of the book is very focused on speaking to a student audience.
It's the #1 book for what it does - if you're frustrated by some of the other books out there, you might find this useful.

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Minggu, 01 Juli 2012

[K150.Ebook] PDF Ebook The Yoga Matrix: The Body as a Gateway to Freedom, by Richard Freeman

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The Yoga Matrix: The Body as a Gateway to Freedom, by Richard Freeman

Within the Yoga Sutra, an ancient text about the practice of yoga, only two verses mention asanas, or the postures we commonly associate with yoga in the West. Patanjali, the legendary sage and author of this 2,250-year-old work, was concerned not solely with physical development or even mental development. In fact the original purpose of yoga was - and remains - to function as a complete spiritual path where the body serves as a gateway to enlightenment.

In The Yoga Matrix, the renowned instructor Richard Freeman immerses us in the rich teachings and sutras that inform the many schools of yoga and reveals how the body can serve as the ultimate laboratory, temple, and place of pilgrimage for spiritual inquiry. Looking back 5,000 years, Freeman uncovers the living roots of yoga philosophy and observes how they have grown into many schools, techniques, and philosophies that are united by a vast, interpenetrating matrix that holds the key to understanding yoga's full depth and greater purpose.

Freeman first traveled to India in 1968, where he began a lifetime of study with the living masters of yoga and its mysteries. Now he teaches these authentic lessons and their original subtleties, with the questions and concerns of the serious Western student in mind. What is the yogic view of reality? Why was yoga first developed? How is progress traditionally measured? What are the principles of working with the body's subtle energy? Where do I start?

From profound concepts at the center of this ancient cosmic philosophy to the cherished teaching stories and chants that enrich its daily practice, here is a complete audio curriculum with the power to catalyze your daily yoga practice.

  • Sales Rank: #13253 in Audible
  • Published on: 2015-10-06
  • Format: Original recording
  • Original language: English
  • Running time: 481 minutes

Most helpful customer reviews

20 of 20 people found the following review helpful.
Intelligent, Grounded, Well Rounded, Extremely Valueable
By Natasha Redding
Richard's well well rounded, broad based, super grounded presentation is invaluable to anyone interested in a deeper understanding and meaning of yoga. The material is spiritual without new age fluff or ego getting in the way. Priceless.

4 of 4 people found the following review helpful.
Excellent.
By A. S. Aakesson
I have been working on my yoga practice for over 30 years. I have read many books on the subject over the years. I found this CD set to be a great addition to my library. Mr. Freeman does a wonderful job of distilling the many threads of yogic philosophy into a very digestible form.
I have loaded it onto my iPod, and listen to it as I am out and about.
If you are interested in what goes on behind Yoga. This is for you. I could not recommend it more.

5 of 6 people found the following review helpful.
Slow down and let this remarkable work settle in
By mae mae
This is an outstanding purchase, without artifice and jargon. Highly recommended for the ever-expanding Yoga community and other seekers as well.

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